Cherlyn is a Hong Kong-based digital creator and communication planner, recently graduated from The Chinese University of Hong Kong majoring in Journalism and Communication, enriched by an exchange program at Los Angeles. Since childhood, she has been an imaginator and adventurer, driven by a passion for theatre and nature.

Over the past three years, she has channeled this energy into crafting compelling brand stories through marketing, communication, and content creation, blending creativity with strategic insight to connect with global audiences. Her passion for international marketing ignited during internships at LVMH and VML, where she collaborated with iconic brands like Tiffany & Co., RIMOWA, Nikon, and Huawei on high-impact campaigns and events.

Fluent in English, Mandarin, and Cantonese, and proficient in Adobe Creative Suite, she craft culturally nuanced, visually compelling campaigns and strategic plans. Her leadership roles, such as Co-founder of Enactus Hong Kong’s award-winning social entrepreneurship project and Deputy Stage Manager for New Asia Drama Club Productions, have honed her ability to lead creative teams under pressure.

Outside work, Cherlyn cherishes exploring national parks, diving into water sports, and immersing herself in live entertainment. She aspires to unite people through her experiences, whether in entertainment or advertising, by weaving creativity and strategy into impactful narratives.